In recent years, the term: “Cross-border Electronic Commerce” which refers to international e-commerce trade can often be seen. Tourists are buying lots of products while overseas travel. After returning to their home countries, tourists are still eager to purchase foreign products, which is an important reason for the rapid growth of “Cross-border EC”. One of the advantages of adopting “cross-border e-commerce” is that it can enable companies to curb the initial investment amount while rapidly expanding the business. In China, the value of cross-border transactions reached RMB 120 billion in 2016 and is expected to increase by 33.3% in 2017 to reach RMB 1,854.3 billion. At the same time, the number of “Cross-border EC” users in 2016 was 42 million, an increase of 82.6% over the previous year. To manage a huge market, the Chinese government is implementing policies such as “free trade zone”, “bonded zone” and “cross-border e-commerce trade experimental zone”. In the free trade zone, the import of goods through “cross-border e-commerce” simplifies some customs procedures and enjoys preferential tariffs. TIC’s new group company TOKYO Business Bridge (TBB) has partner in the Dalian Free Trade Zone: Jinpu New District. In Jinpu District there is a permanent exhibition area “Japan Pavilion” has been built. Through the “Japan Pavilion”, Japanese companies can display their products. At the same time, Cross-border e-commerce companies in China can select the products they want to trade among the exhibits and negotiate the purchase. If you are interested in the “Japan Pavilion” and “Cross-border e-commerce”, please contact http://www.tic-web.co.jp/contact for consultation.