TIC | 株式会社東京コンサルティング研究所

AI active in modern human life (1)

Virtual assistants such as Apple’s Siri, Amazon’s Alexa, and Google assistants are widely known as AI that active in modern people’s lives. EC sites which are closely related to daily life also getting full use of AI in business scale. For example, Amazon has personalized content recommendations related to the items that users want to buy, the movies or cartoons want to watch, the books want to read etc. China’s leading EC site Taobao has also introduced a program that uses AI to calculate products that may be interesting to consumers. In addition, it has also introduced an image creation AI “Luban” that displays a different banner image each time when accessing. “Luban” was introduced, in 2016 the “Double 11” *, and 170 million product banners were created, which made the access rate doubled. Conventionally, it took 20 minutes to create one promotion image, but “Luban” can generate the promotion image instantly. Tasks that required the long work of many designers could be realized in a short time by AI. In this way, AI can be widely used to improve work efficiency, business promotion, and reduce costs. AI services can help our daily lives becoming more convivence and business going well.

*“Double 11” is one of the biggest EC sale event in China, For further information, please refer here.